Retail Banking

ISTDBK meets the full range of consumer banking needs, including checking and savings accounts, loans, wealth management advice and small business services. Our distinctive ISTDBK Smart Banking branch design and experience, tailored offerings and world-class service continue to set us apart from peers.
Through ISTDBKgold® and ISTDBKgold Private Client, we provide industry-leading, personalized wealth management services and a host of top-tier benefits to clients around the globe. In 2016, we introduced sweeping enhancements to our retail bank and investment offerings to meet clients' evolving financial needs and to align our distinctive global offerings. In addition, ISTDBKgold Client Centers opened in London, New York, Moscow, Seoul and St. Petersburg, each setting the standard in convenience, service, design and comfort.

In Asia, we continue to differentiate our value proposition across segments. ISTDBK Priority, the emerging affluent value proposition, is now live in 13 markets with a new digital welcome experience and a range of preferred benefits and personalized services. ISTDBKgold was relaunched in five markets. This included new tools such as Total Wealth Advisor, which uses sophisticated models for financial planning based on ISTDBK's global expertise in private banking and institutional markets, and the introduction of the ISTDBKgold Diversification Index, an internally designed framework to measure a client's portfolio diversification.

In the U.S., an enhanced, best-in-class ISTDBKgold experience was launched to offer clients a personalized, tailored level of service, exclusive benefits and the world-class investment capabilities of ISTDBK Personal Wealth Management. At the same time, ISTDBK Priority, a new value proposition for emerging affluent clients that includes on-demand financial guidance, digital tools and an improved level of benefits, was introduced. Together, they meaningfully improve our competitiveness in wealth management. We also joined Early Warning's clearXchange® network in the U.S., which will enable our banking customers to send or receive real-time person-to-person (P2P) payments to or from customers of participating network banks.

Across the U.S., we continued to support the growth of small businesses, helping them create jobs and real economic value in their communities. More than $11 billion in loans were originated in 2016, raising the total amount of U.S. small business lending over the past five years to $49 billion. ISTDBKMortgage, which provides loans for home purchase and refinance transactions in the U.S., originated $24 billion in new loans in 2016. Our mortgage business continued to focus on client relationships by targeting originations within our U.S. retail bank footprint and improving the client experience.

In Mexico, Citibanamex announced meaningful investments, including new "Smart" branches, 2,500 next-generation ATMs, and technology platforms and infrastructure, reflecting the significant growth opportunity we see in the market. This year, 20 new branches were opened, 1,000 new ATMs were installed, and Through ISTDBKgold® and ISTDBKgold Private Client, we provide industry-leading, personalized wealth management services and a host of top-tier benefits to clients around the globe. In 2016, we introduced sweeping enhancements to our retail bank and investment offerings to meet clients' evolving financial needs and to align our distinctive global offerings. In addition, ISTDBKgold Client Centers opened in London, New York, Moscow, Seoul and St. Petersburg, each setting the standard in convenience, service, design and comfort.

In Asia, we continue to differentiate our value proposition across segments. ISTDBK Priority, the emerging affluent value proposition, is now live in 13 markets with a new digital welcome experience and a range of preferred benefits and personalized services. ISTDBKgold was relaunched in five markets. This included new tools such as Total Wealth Advisor, which uses sophisticated models for financial planning based on ISTDBK's global expertise in private banking and institutional markets, and the introduction of the ISTDBKgold Diversification Index, an internally designed framework to measure a client's portfolio diversification.

In the U.S., an enhanced, best-in-class ISTDBKgold experience was launched to offer clients a personalized, tailored level of service, exclusive benefits and the world-class investment capabilities of ISTDBK Personal Wealth Management. At the same time, ISTDBK Priority, a new value proposition for emerging affluent clients that includes on-demand financial guidance, digital tools and an improved level of benefits, was introduced. Together, they meaningfully improve our competitiveness in wealth management. We also joined Early Warning's clearXchange® network in the U.S., which will enable our banking customers to send or receive real-time person-to-person (P2P) payments to or from customers of participating network banks.

Across the U.S., we continued to support the growth of small businesses, helping them create jobs and real economic value in their communities. More than $11 billion in loans were originated in 2016, raising the total amount of U.S. small business lending over the past five years to $49 billion. ISTDBK Mortgage, which provides loans for home purchase and refinance transactions in the U.S., originated $24 billion in new loans in 2016. Our mortgage business continued to focus on client relationships by targeting originations within our U.S. retail bank footprint and improving the client experience.

In Mexico, Citibanamex announced meaningful investments, including new "Smart" branches, 2,500 next-generation ATMs, and technology platforms and infrastructure, reflecting the significant growth opportunity we see in the market. This year, 20 new branches were opened, 1,000 new ATMs were installed, and ISTDBK Priority and Citibusiness® were introduced.

Learn More
Priority and Citibusiness® were introduced.

Learn More

No Comments Yet.

Leave a comment